SCVNGR – the whole world is a game

This TED talk (12 mins) is supposed to be about an upcoming new application called SCVNGR (scavenger) –  the next evolution of Foursquare. It’s actually a really interesting talk on the dynamics of game design and it’s crossover with social and community creation.

A few good reads:

SCVNGR / AT&T partner to promote new Samsung phone through social game based on challenges (TechCrunch)

The New Games People Play – How Game Mechanics Have Changed In The Age Of Social (TechCrunch)

SCVNGR Launches Support For Facebook Places (TechCrunch)

And here’s their CrunchBase profile.