Welcome to the music revolution!

The Moshcam iOS app on iPhone and iPad is live!  We’re very proud to have been involved in this project. Exhausted, sleepless, embiggened, but mostly proud.

But what does this mean for the market? For the user it means access to high quality HD music content wherever they are in video or audio mode, as well as the ability to stream to their Apple TV. Unique to anything available on PC, the app is a music delivery solution that adapts to users changing device use, from browsing artists while at the café to listening to music at the bus stop and then pushing to the TV when back in the lounge room. The app evolves with the users preferred interaction.

As consumers digital consumption evolves, brands are either being left behind wondering where the crowd went or are capitalising on audience insights. Brands that can identify these insights and react to deliver content aligned with their audiences evolving lifestyle will come out winning.

For anyone looking to create a revenue stream from their video content, Moshcam’s success story is an obvious influence. They’ve essentially created a whole new channel on top of the bones of the existing music industry. They’ve identified the new micro gaps in music lovers lives that traditional music providers have failed to capitalise on – the valuable 15 minute bus ride to work, the 5 minutes of café time between meetings, the 7 minute ad breaks on the couch in front of an increasingly connected TV.

Through the Moshcam apps mobile accessibility they’re in a position to capture this audience and with their quality music content, they’re able to expand these short moments into rock and roll viewing time all the way to the users home theatre.

Welcome to the music revolution!

Download the app here – http://www.moshcam.com/

Video here – http://www.youtube.com/watch?v=gH9owOqDGe8