How consumers are becoming even more savvy

An interesting article on SMH Life & Style on the free Buycott app.

The app has two major functions. The first allows you to use your smartphone as a scanner – simply scan a product’s barcode and the product is referenced via the Buycott database, which determines which brand it belongs to.

A secondary function of the app is the ability for the user to join or create campaigns. A Buycott campaign must have a goal and/or a list of companies that it aims to support or avoid – “Buycott or Boycott”.

You can search campaigns organised around goals you share eg the demand for GMO labelling, human and civil rights, animal welfare, women’s rights and human trafficking.

http://www.smh.com.au/lifestyle/to-buy-or-boycott–brands-beware-20130725-2qkog.html

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