Consumers Prefer Mobile, Marketers Prefer Print

With all of the talk about “this is the year of mobile”, it’s a shame to see that marketers still aren’t seeing the potential. Mobile devices now account for 10% of daily media consumption, and yet less than 1% of ad spend goes towards mobile as a channel. On the flip side, print media accounts for only 7% of our media time, but still commands 25% of the budget. What gives?