Our Work

Challenge

Create a mobile optimised version of red Balloon’s ecommerce site.  Containing around 3000 gift options accross multiple categories, the mobile site had to present the user with an intuitive, streamlined browsing experience and solutions to share, follow up or purchase.

Response

Nomad developed a mobile site that caters for quick and easy gift searching, taking users on a “learn, choose, buy” journey.  The mobile site incorporates social media and sharing tools allowing users to follow up gift ideas when back on their PC.  The mobile site is integrated with Red Balloon’s content management system meaning updates to the PC site are reflected automatically on the mobile site, saving double handling and additional work for the Red Balloon team.

Results

The mobile site has greatly increased traffic across the “learn, choose, buy” journey – Mobile purchase activity increased by over 600%

Of note, is the amount of users completing a research session on mobile and picking up where they left off on PC to complete a purchase.  Essentially, the mobile site has dramatically increased the purchasing funnel and importantly an increase in sales.