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NRMA content treasure hunt

Challenge

In support of NRMA’s new portable contents cover, a promotion was developed to find hidden items around Australian cities.
NRMA required a solution that allowed users to interact with the campaign beyond their PC.

Response

Working with Tequila, Nomad developed a mobile web solution that allowed users to enter the competition, discover prizes around them and learn about the new NRMA offering
With Tequila having designed parts of the mobile website already using the mobile framework Sencha, Nomad was required to develop within this environment to deliver the solution.

Results

The NRMA treasure hunt campaign was fantastic success for the NRMA business. The solution highlights NRMA’s location centric perspective of their customers in an innovative an engaging mobile solution.

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