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Earthhour

Challenge

With 3rd world web usage predominantly on mobile, Earthhour required a low tech solution that enabled this audience to be a part of the Earthhour experience.
Earthhour engaged Nomad to develop a mobile site that catered for 3rd world countries with low end smartphones.

Response

Unlike our usual work, Nomad was required to draw on our historical expertise for effective content delivery on outdated technology
We developed a mobile site that provided clear and simple access to core information while integrating with modern 3rd party tools like social sharing and PayPal.

Results

For the first time, the mobile audience in 3rd world countries could properly connect with the campaign.
Analytics shows that interactions from low end smart phones improved dramatically.

Visit Earth Hour on any mobile
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