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Lifebuoy

Challenge

Lifebuoy was entering the Australian market and required a solution to drive users from the digital media to retail.

Response

Nomad developed a retail activation integrated with online media including banner ads, Facebook and microsite.
Users could enter their mobile in online banner ads to receive an SMS voucher for a 2 for 1 offer at Priceline.

Results

Within a week, this promotion outranked all previous interaction and data base acquisition metrics for Unilever.

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