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Sydney Theatre Company

Challenge

STC provide information about their shows, session times, actor information and location via their website.
Reviewing web analytics, it was clear that a large percentage of STC’s traffic was coming from users on mobile with page views suggesting that users were out and about looking for STC info.
STC engaged Nomad to develop a mobile site that capitalized on this behavior.

Response

Nomad developed a mobile website populated from Sydney Theatre Company’s CMS with integrated social media, YouTube and click to call functions.
All updates to their PC site are automatically published to the mobile site.

Results

Analytics review show that users interaction rates have vastly improved with the new mobile site.
In addition, users are now able to effectively share event information with friends, driving further awareness

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