Tag Archives: code
App enables consumers to attach their own comments to product barcodes
We’ve already seen numerous mobile apps that deliver product-specific information when consumers scan a barcode — Fooducate for nutrition data, for instance. Open Label, however, is an effort that aims [...]Top 5 QR Code Fails in 2011
Despite the teething issues QR codes have faced as a platform, it hasn’t stopped marketers from flocking to them in the past year. While they can be useful in certain cases, here are a few examples that remind us that they require just as much thought as [...]Paper In Screen Prototyping
The idea behind this technique is simple: place the paper prototype of the mobile application inside the mobile device. This is achieved by adapting images of low-fidelity (paper) prototypes to display on a mobile device’s screen. This allows users to get closer to experiencing aspects of the mobile user experience that are absent with paper UI sketches alone.