Tag Archives: mobile commerce

Article: 60 of us smartphone users are shopping on the go showing a preference for mobile sites over apps

 As m-commerce continues to gain ground, a new study from NielsenWire gives a little insight into how exactly consumers are getting their mobile shopping done. Surveying 5,000 US mobile users, the study shows that retailers own websites are winning the popularity contest over their official apps. The study also shows that the top 5 retail [...]

Consumers Prefer Mobile, Marketers Prefer Print

 With all of the talk about “this is the year of mobile”, it’s a shame to see that marketers still aren’t seeing the potential. Mobile devices now account for 10% of daily media consumption, and yet less than 1% of ad spend goes towards mobile as a channel. On the flip side, print media accounts [...]

Google Wallet

 via New Media Age: Google Wallet takes mobile marketing to the next level Google Wallet and its use of NFC to allow both voucher transmission and redemption signals a new era for the discipline of mobile marketing. Near-fields communications (NFC)…

Consumers love mobile shopping

Consumers are increasingly using their mobiles to purchase products as well as research products, read reviews and prices while they are shopping (in real life stores and web stores). 6% of US consumers surveyed by Forrester say they have used a shopping-related smartphone app in the last 3 months and 12% say they intended to [...]