Tag Archives: mobile marketing
Consumers Prefer Mobile, Marketers Prefer Print
With all of the talk about “this is the year of mobile”, it’s a shame to see that marketers still aren’t seeing the potential. Mobile devices now account for 10% of daily media consumption, and yet less than 1% of ad spend goes towards mobile as a channel. On the flip side, print media accounts [...]Nokia rolls out DJ big guns to promote their first Windows handset
Whilst I’m hardly jumping out of seat over the new Nokia Lumina I am very interested to see ...Google pushes advertisers to optimise sites for mobile
Google has been prodding mobile website owners to optimize their sites for mobile. Now, it’s taking a more aggressive step by announcing that it will consider whether an advertiser has a mobile optimized site when assessing ads quality for all AdWords campaigns.