Nokia rolls out DJ big guns to promote their first Windows handset

Whilst I’m hardly jumping out of seat over the new Nokia Lumina I am very interested to see how Joel Zimmerman (aka deadmau5) and Totally Enormous Extinct Dinosaurs (TEED) are planning on blowing their marketing budget…

Permalink
Posted: Nov 16 2011
Tags: 3D, advertising, mobile strategy, smartphones, technology, YouTube
Comments: 0

Nokia rolls out DJ big guns to promote their first Windows handset

Whilst I’m hardly jumping out of seat over the new Nokia Lumina I am very interested to see ...

Permalink
Posted: Nov 16 2011
Tags: 3D, advertising, Android, design, marketing, mobile marketing, mobile strategy, Nomad, smartphone
Comments: 0

Heinz Ketchup Augmented Reality

Heinz have done it again...after making waves as one of the first FMCG brands to capitalise on the Fcommerce craze, they have now launched an augmented reality experience for iphone and android users via blippAR. Simply hold your phone up to your heinz bottle to unlock a recipe book with meals that use that [...]

Permalink
Posted: Nov 09 2011
Tags: advertising, Android, app development, apps, brands, iPhone, mobile, mobile strategy, news, smartphone
Comments: 0

When Placing Ads, Don’t Underestimate the Value of Mobile

Marketers, take note: While you're spending pennies to the TV dollar in mobile advertising, swathes of U.S. consumers are heads-down buried in their iPhones, Androids and BlackBerrys.

Trump hourly chart

Permalink
Posted: Nov 08 2011
Tags: advertising, Android, apps, Australia, iPhone, mobile, mobile strategy, smartphone, trends
Comments: 0

Google Wallet

via New Media Age: Google Wallet takes mobile marketing to the next level Google Wallet and its use of NFC to allow both voucher transmission and redemption signals a new era for the discipline of mobile marketing. Near-fields communications (NFC)…

Permalink
Posted: Jun 18 2011
Tags: global, Google, Google Wallet, mobile commerce, mobile development, mobile payment, mobile payments, mobile shopping, mobile strategy, near field communications, news, NFC, technology, trends
Comments: 0

Motivating digital interactions in advance of release

This is an old trick we used to use in the gaming industry – tell the punters about what’s coming and how to get exclusive access and they’ll jump all over it. We did this with most major new releases and it’s still a major arm to any video game campaign.

Permalink
Posted: Mar 18 2011
Tags: app development, apps, digital strategy, gaming, mobile strategy
Comments: 0

Starbucks mobile payment introduced USA-wide

As if American coffee drinkers didn't have enough beverage options - now they can make their Grande-Mocha-Frappucino mobile as well.

Permalink
Posted: Jan 20 2011
Tags: app development, App Store, apps, BlackBerry, cool, global, iPhone, mobile payment, mobile strategy, retail
Comments: 0

Nomad’s app for Taronga Zoo launched on Saturday

Taronga is pioneering conservation innovation, launching an interactive iPhone app designed to enrich families’ zoo visits. The Monkey Mayhem game was created to take children on a journey to discover and connect with wildlife. They must help Marley, the Zookeeper’s…

Permalink
Posted: Sep 27 2010
Tags: app development, Apple, apps, gaming, geolocation, iPhone, mobile games, mobile strategy, news, Nomad, smartphone
Comments: 0

Five mobile innovation insights

Businesses need to start thinking about how the fastest-growing communication platform in history fits in with their business strategy. Maddock & Viton have located five behavioural reasons to account for the rapid growth of mobile that brands can exploit to…

Permalink
Posted: Sep 07 2010
Tags: advertising, mobile marketing, mobile strategy, trends
Comments: 0