ABC Tries Mobile-to-Facebook Push to Launch Show

New ABC show Happy Endings may get off to a strong start with a mobile-to-Facebook push the network hopes to use as a template for future campaigns.

The network, working with Mogreet, is asking consumers to text “happy” to 21534, which returns to them a video featuring the show’s stars. Videos are updated every Wednesday when the show airs. The clip then shows up on each user’s Facebook wall. (See image below.)

Two screen behaviour boon for TV

Great New York Times article about the rise of social TV, or the use of social media like Twitter and Facebook to engage in real time chat about TV shows as they happen. The article mentions the Grammys and the Oscars and we can see the same phenomenon here during MasterChef and Q&A. Definitely worth [...]

Google Providing Voice-to-Tweet Service for Egypt

From the article: “Over the weekend we came up with the idea of a speak-to-tweet service – the ability for anyone to tweet using just a voice connection. … [A]nyone can tweet by simply leaving a voicemail on one of these international phone numbers (+16504194196 or +390662207294 or +97316199855) and the service will instantly tweet the message using the [...]