Why are we still texting?
It seems like an odd questions to ask, primarily because the answer seems obvious. “I don’t know why”.
Tag Archives: mobile
Apple Loses Brazilian iPhone Trademark Ruling
In a world that has been opened up massivley by technology, the article above shows the irony of how closed it still is. Everyone will agree that planes, phones and the internet have opened the doors to working towards harmonisation, yet the same instruments’ IP are restricted by geographic jurisdition. Currently, the Madrid system is the primary system for registering multiple trademarks in different jurisdictions. The system was derived from the Madrid Agreement (1891) as well as the Madrid protocol (1989) and is administered by the World Intellectuial Property Organisation (WIPO) http://www.wipo.int/madrid/en/. Initial support for this system had been stagnant as the main trading countries were not a member of this system. By 2004 both the US and EU were members adhering to this protocol and as a result more countries are following the Madrid Protocol. The question is,should it be made easier for companies to register a trademark internationally?
The post Apple Loses Brazilian iPhone Trademark Ruling appeared first on Chrysalis - Digital Blog.
Social media, mobile & online marketing courses
Social media, mobile & online marketing courses.
The post Social media, mobile & online marketing courses appeared first on Chrysalis - Digital Blog.
Big App-etite
There is no shortage of cooking apps in the market, making it more difficult to stand out from the crowd. However ChefDay have taken it a step further beyond recipe inspiration and instructions. They offer great recipes from a celebrity chef with the added option of having all the required ingredients delivered to a user’s house!Why just provide the advice when you can also provide the product? This type of vertical integration begs the question of how many other apps could take their service offering to the next level? Some food for thought…
The post Big App-etite appeared first on Chrysalis - Digital Blog.
iPhone Lite Market Segment Strategy
With rumours swirling around the possible launch of a plastic-encased budget iPhone to be announced this year, it begs the question: why would Apple’s marketing team perform such a drastic about-face?
The post iPhone Lite Market Segment Strategy appeared first on Chrysalis - Digital Blog.
Every step you take, every move you make, Google’s got maps for you
“Indoor” GPS technology is set to revolutionise the way we use location-based services by offering an unprecedented level of destination information at virtually any location on the planet.
Photo Finish // Did Nokia pip Blackberry?
Did RIM miss a beat by letting Nokia / Windows Phone take control of the company that delivered one of their most exciting features to date?
Safe Sext has arrived
This friendly ghost just made sexting safe for teens all over the world. What will happen next?
Connected Entertainment Event – Melbourne
A free seminar for you Melbournian media geeks. Check it out late November.
Google May Make iOS Map App After All, But Not to Help Apple
In this decade’s great smartphone feud, Apple’s botching of its first self-built maps app would seem to count as a victory for Google. Apple sacrifices customer satisfaction in search of incremental gain against Google; customers gnash their teeth; Google grabs disillusioned customers. By Marcus Wohlsen, http://www.wired.com