Tag Archives: QR

New To Macy’s Spring Lineup: Custom QR Codes

 Macy’s traditional swimsuit, sundress and sandals lines will be complemented this spring with a new entry: customized QR codes (otherwise known as mobile 2D barcodes). Starting this week, the retailer is unveiling its “Macy’s Backstage Pass” campaign, which will deliver consumer-oriented video content (including fashion advice, tips, trends and inspirations) via the mobile phone barcodes. [...]

MAC Cosmetics targets affluent Vogue readers via iPad sponsorship

MAC Cosmetics is sponsoring Vogue’s iPad issue and letting readers buy beauty products via the application. The application is a cover exclusive that features Lady Gaga, who is the face of MAC’s Viva Glam line. Readers can shop the line via the app. “Using the digital publishing suite, the Vogue team at Condé Nast was [...]