Tag Archives: technology

MAC Cosmetics targets affluent Vogue readers via iPad sponsorship

MAC Cosmetics is sponsoring Vogue’s iPad issue and letting readers buy beauty products via the application. The application is a cover exclusive that features Lady Gaga, who is the face of MAC’s Viva Glam line. Readers can shop the line via the app. “Using the digital publishing suite, the Vogue team at Condé Nast was [...]

Facebook leaps into future as smartphones prepare to get smarter

 Good article on how technology firms are on the brink of innovations that will transform our personal and professional lives. As technology redefines and remaps our world virtually, the consumer firms driving its development are the new mapmakers. Companies like Facebook are feverishly searching the potential of interaction on the web. So far, that has [...]

Augmented reality film for Natural History Museum

 The Guardian reports that the Natural History Museum in London has produced a world first for museums globally with its 45 minute augmented reality film, made for school children. The film, titled Who Do You Think You Are? is viewed with a custom-built childproof touchscreen computer, similar to an iPad, and takes kids through the journey [...]