Tag Archives: trends

MAC Cosmetics targets affluent Vogue readers via iPad sponsorship

MAC Cosmetics is sponsoring Vogue’s iPad issue and letting readers buy beauty products via the application. The application is a cover exclusive that features Lady Gaga, who is the face of MAC’s Viva Glam line. Readers can shop the line via the app. “Using the digital publishing suite, the Vogue team at Condé Nast was [...]

Two screen behaviour boon for TV

Great New York Times article about the rise of social TV, or the use of social media like Twitter and Facebook to engage in real time chat about TV shows as they happen. The article mentions the Grammys and the Oscars and we can see the same phenomenon here during MasterChef and Q&A. Definitely worth [...]

Facebook leaps into future as smartphones prepare to get smarter

 Good article on how technology firms are on the brink of innovations that will transform our personal and professional lives. As technology redefines and remaps our world virtually, the consumer firms driving its development are the new mapmakers. Companies like Facebook are feverishly searching the potential of interaction on the web. So far, that has [...]

The future of mobile shopping

 According to a ForeSee study of 10,000 consumers 11 per cent of shoppers made a purchase on their mobile during the holiday season, up from 2 per cent at the same time last year. And mobile is playing an even bigger role in researching purchasing decisions, with 30 per cent of those surveyed saying they used their phone to compare items, find a store location or check a price.

Gentlemen prefer Androids

 According to Nielsen, guys are more likely to prefer Google’s Android platform over Apple’s iPhone, which is more of a hit with the ladies. 33 percent of guys rate Android, versus the 29 percent who prefer iPhone. And only 23 per cent of women say Android would be their first choice, versus 31 percent for [...]

Android is now 2nd most popular OS in the world

 Gartner’s third quarter smartphone data is out today and it looks like Android is continuing to grow by leaps and bounds. According to the latest report, Android accounted for 25.5 percent of worldwide smartphone sales, making it the No. 2 operating system, rising from a 3.5 percent marketshare in the same quarter in 2009. Apple’s iOS, on the other hand, dropped from last year, from 17.1 percent in 2009 to 16.6 percent in 2010. Symbian took the top spot with 36.6 percent of sales share.