Tag Archives: TV
BlueFin Labs Links TV Viewing With Social Conversation

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CaT Presenter’s Semantic Technology Helps Find 20 Million Influencers Who Are Posting About TV
From Creativity Online
Imagine for a minute that you could visualize all the media in the world and everything being said about that media — in real time. You would get a picture of engagement with media and its impact, which words and images caused someone to do something — in this case, talk about it online.
ABC Tries Mobile-to-Facebook Push to Launch Show
New ABC show Happy Endings may get off to a strong start with a mobile-to-Facebook push the network hopes to use as a template for future campaigns.
The network, working with Mogreet, is asking consumers to text “happy” to 21534, which returns to them a video featuring the show’s stars. Videos are updated every Wednesday when the show airs. The clip then shows up on each user’s Facebook wall. (See image below.)